Top 10 Silver Jewellery Brands in India Worth Discovering

The best silver jewellery brands in India right now are Ejaa, GIVA, Mia by Tanishq, CaratLane (Shaya), Tribe by Amrapali, Quirksmith, Touch925, Shyle, Zavya, and Kushal's. Each brand offers certified 925 sterling silver jewellery, but their styles vary from minimalist everyday pieces to handcrafted tribal and heritage-inspired designs. If you're looking to buy pure silver jewellery online in India, it's important to consider purity, authenticity, and design before making your choice.

1. Ejaa

Ejaa is a Uttarakhand boutique silver jewellery brand reviving Kumaoni and Garhwali silver craft, founded by a third-generation jeweller Parth Khandelwal .

• Key Highlights: Uses artisan-preserved, decades-old moulds and Himalayan karigars; every piece is hallmarked 92.5 silver and genderless in design.
• Popular categories: Chokers, Necklaces, Bracelets, Nose rings, Kada, and Mangalsutras.
• Price range: Roughly ₹1,000-₹50,000+.
• Style focus: Traditional Pahadi heritage reinterpreted for modern, lightweight, everyday statement wear.

2. GIVA

GIVA is one of India's fastest-growing D2C jewellery brands, founded in 2019 in Bengaluru by Ishendra Agarwal, Nikita Prasad and Sachin Shetty.

• Key Highlights: Positioned silver as an everyday fashion category every piece carries a certificate of authenticity and BIS-adherent 925 hallmarking.
• Popular categories: Rings, pendants, earrings, chains, and bracelets.
• Style focus: Contemporary, minimal, everyday wear with occasional statement and gifting pieces.

3. Mia by Tanishq

Founded in 2011 by Titan (Tata Group), Mia added a dedicated 92.5 sterling silver line to its gold and diamond range in 2018.

• Key Highlights: Backed by Tanishq's trust and certification standards, targeted at young working women.
• Popular categories: Earrings, pendants, bangles, rings, chains, and silver coins.
• Style focus: Modern, minimal, workplace-friendly daily wear with a few festive pieces.

4. CaratLane (Shaya Silver)

CaratLane, a Tanishq partnership brand, sells its silver line under the "Shaya" label, spanning casual to festive 925 sterling silver.

• Key Highlights: Combines Tanishq-level quality assurance with app-based try-at-home service and frequent silver-specific discounts.
• Popular categories: Diamond-studded silver rings, earrings, necklaces, bracelets and anklets
• Style focus: Modern, lightweight, daily wear with gold-plated and diamond-accented options.

5. Tribe by Amrapali

Tribe by Amrapali is the accessible line from Jaipur-based Amrapali Jewels, known for decades of tribal and folk-inspired silver craftsmanship.

• Key Highlights: Rooted in extensive research into India's tribal jewellery traditions, backed by over 1,200 in-house craftsmen.
• Popular categories: Oxidised necklaces, chokers, jhumkas, cuffs and bangles.
• Style focus: Traditional and tribal-inspired, handcrafted, with an experimental, festive edge.

6. Quirksmith

Founded in 2016 by sisters Divya Batra Das and Pragya Batra, Quirksmith is a women-led, bootstrapped brand known for poetry-inspired silver jewellery, later featured on Shark Tank India.

• Key Highlights: Designs built around emotions, Hindi/Sanskrit poetry, and self-expression; fully handcrafted, not mass-produced.
• Popular categories: Rings, ear cuffs, anklets, nazariyas and brooches.
• Style focus: Quirky, handcrafted, everyday wear with strong personalisation and storytelling appeal.

7. Touch925

Founded by Nishit Begwani, an IIM Ahmedabad alumnus, Touch925, founded in 2023, focuses squarely on affordable 925 pure silver.

• Key Highlights: Offers free lifetime plating on silver jewellery and starts at low prices
• Popular categories: Necklaces, rings, bracelets, mangalsutras and kids' jewellery.
• Style focus: Everyday, budget-friendly, contemporary designs for gifting and daily wear.

8. Shyle

Shyle is a Jaipur-founded silver jewellery brand by Astha Katta and Radhesh Sirohiya, launched in 2017 and later featured on Shark Tank India Season 4.

• Key Highlights: Works directly with Jaipur's traditional silver karigars, keeping every piece nickel- and cadmium-free.
• Popular categories: Bangles, oxidised necklaces, jhumkas, chandbalis and anklets.
• Style focus: Handcrafted, a blend of traditional Jaipuri motifs and modern silhouettes.

9. Zavya

Zavya is a Gurugram-based D2C brand founded in 2021 by Poem Kabra, targeting everyday fine jewellery for 22-35-year-old Indian women.

• Key Highlights: Focuses on the "accessible fine jewellery" gap, with rhodium anti-tarnish plating and authentication certificates.
• Popular categories: Anklets, earrings, pendants, rings, and matching jewellery sets.
• Style focus: Modern, minimal, everyday and gifting-oriented.

10. Kushal's

Founded in 2006 by the Gulechha family in Bengaluru, Kushal's began as a fashion-jewellery retailer and has since expanded into a fast-growing sterling silver category alongside its imitation jewellery lines.

• Key Highlights: Large omnichannel footprint and one of the widest catalogues, with new designs added weekly.
• Popular categories: Silver toe rings, bangles, mangalsutras, temple-style necklaces.
• Style focus: Traditional, festive, and bridal jewellery, alongside everyday fashion pieces.

How to Choose the Best Silver Jewellery Brand

Feature	What to Look For	Brands Known For This
Handcrafted, artisan-led work	Karigar-made, non-mass-produced pieces	Ejaa, Tribe by Amrapali, Shyle, Quirksmith
Budget-friendly and everyday silver	Entry pieces Near ₹1,000	Ejaa, Touch925, GIVA, Kushal's
Statement & bridal-ready pieces	Heavier, festive-occasion designs	Ejaa, Touch925, GIVA, Kushal's
Anti-tarnish / lifetime plating	Extra durability for daily wear	Touch925, Zavya

Prices and offers change frequently across all these brands; always check the official website for current pricing before purchase.

Final Thoughts

If you want jewellery that is handmade and carries both timeless design and a story worth telling, explore  Ejaa's handcrafted silver jewellery collection and discover a piece that's rooted in heritage yet made for everyday wear.

FAQs

1.Which is the best silver jewellery brand in India?

It depends on your need but if you need handcrafted heritage designs you must go for Ejaa.

2.How do I check if silver jewellery is genuine 925 sterling silver?

Look for a "925" hallmark stamp, ask for a certificate of authenticity, and note that real sterling silver is non-magnetic and tarnishes slightly over time.

3.Is silver jewellery a good alternative to gold for everyday wear in India?

Yes, it's lighter, more affordable, and easier to style often, which is why brands like Ejaa, GIVA, Zavya, and Shaya have grown fast among younger buyers.

4.Do these brands offer traditional and bridal silver jewellery too?

Yes. Ejaa,Tribe by Amrapali, Kushal's, and Shyle offer festive and bridal-style pieces, while GIVA, Mia, and Zavya focus more on minimal daily wear.

5.How should I care for silver jewellery to prevent tarnishing?

Store it in an airtight pouch, avoid perfume and water contact, and clean occasionally with a soft polishing cloth.