Ejaa Praja

Pahadi Jewellery in Bollywood and Mainstream India: Why Hill Craft is Having Its Moment

Bollywood has always set jewellery trends in India. But for decades, it leaned almost entirely on Kundan, Polki, and heavy Rajasthani gold work for its bridal and festive aesthetics. Pahadi craft ...

Authentic Kumaoni Jewellery Designs - Ejaa's Uttarakhand Collection

Kumaoni jewellery represents Uttarakhand's rich mountain heritage. At Ejaa, we craft authentic designs using 200-year-old ancestral moulds and 92.5 pure sterling silver. Each piece celebrates trad...